Metro Orthotics® — Move Better. Live Better.

Metro Orthotics ("we", "our", "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website (metroorthotics.com) and purchase our products. This policy complies with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable Indian data protection regulations.

1. Information We Collect

We collect the following types of information when you use our website: Personal Information: Name, email address, phone number, shipping address, and billing address provided during account registration or checkout. Payment Information: Payment details are processed securely by third-party payment gateways (Razorpay, UPI providers). We do not store your card numbers or banking credentials on our servers. Order Information: Details of products you purchase, order history, and transaction records. Device & Usage Information: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and click patterns collected automatically through cookies and analytics tools. Communication Data: Records of your correspondence with our support team, including emails, WhatsApp messages, and call records.

2. How We Use Your Information

We use the collected information for the following purposes: - To process and fulfill your orders, including shipping and delivery - To send order confirmations, shipping updates, and delivery notifications via email and WhatsApp - To manage your account and provide customer support - To personalise your shopping experience and show relevant product recommendations - To send promotional offers, discounts, and newsletters (only with your consent) - To improve our website, products, and services through analytics - To prevent fraud and ensure the security of transactions - To comply with legal obligations under applicable Indian laws

3. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience: Essential Cookies: Required for the website to function properly (cart, login sessions). Analytics Cookies: Google Analytics and similar tools to understand website usage patterns and improve performance. Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness (Meta Pixel, Google Ads). You can manage cookie preferences through your browser settings. Disabling essential cookies may affect website functionality.

4. Third-Party Services

We share your information with trusted third parties only as necessary: Payment Processors: Razorpay and UPI providers for secure payment processing. Shipping Partners: Courier services for order delivery (name, address, phone number). Communication Services: WhatsApp Business API and email service providers for order notifications. Analytics Providers: Google Analytics, Microsoft Clarity for website analytics and heatmaps. We do not sell, rent, or trade your personal information to third parties for their marketing purposes. All third-party service providers are bound by data processing agreements and are required to protect your information.

5. Data Security

We implement industry-standard security measures to protect your personal information: - SSL/TLS encryption for all data transmitted between your browser and our servers - Secure payment processing through PCI-DSS compliant payment gateways - Access controls limiting employee access to personal data on a need-to-know basis - Regular security audits and vulnerability assessments - Secure data storage with encryption at rest While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including: - Account information: Until you request account deletion - Order records: For a minimum of 8 years as required under Indian tax and commercial laws - Communication records: For 3 years from the date of last interaction - Analytics data: Aggregated and anonymised data may be retained indefinitely You may request deletion of your account and associated personal data at any time by contacting us.

7. Your Rights

Under the Information Technology Act, 2000 and applicable Indian data protection regulations, you have the following rights: Right to Access: Request a copy of the personal data we hold about you. Right to Correction: Request correction of inaccurate or incomplete personal data. Right to Deletion: Request deletion of your personal data, subject to legal retention requirements. Right to Withdraw Consent: Withdraw consent for marketing communications at any time by clicking "Unsubscribe" in emails or contacting us. Right to Grievance Redressal: File a complaint with our Grievance Officer if you believe your data rights have been violated. To exercise any of these rights, contact our Grievance Officer at the details provided below.

8. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will take steps to delete such information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with the revised "Last Updated" date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

10. Contact & Grievance Officer

If you have any questions, concerns, or complaints about this Privacy Policy or your personal data, please contact us: Metro Orthotics — Grievance Officer Email: metrorthotics@gmail.com Phone: +91 80470 23198 Address: Mumbai, Maharashtra, India We will respond to your inquiry within 30 days of receiving it.